How many times have you been on a package holiday?
Why did you go on a package holiday?
How did chose your package holiday?
Never
Good deal
Travel Agent / Tour Operator
1-3 times
Cheap
Searching the Internet
4-7 times
Last minute
Recommended by a friend
8-10 times
Safe
Media Advertisement
< 11 times
Convenient & No hazels
Travel Brochure
Have you ever had bad package holiday experiences?
How was your last package holiday experience?
Was your last package holiday value for money?
Paradise
100%
A few times
Good
Most of it
Occasionally
Okay
Some of it
Most of the times
Bad
Not very much of it
All the time
Hell
No value at all
Are travel agents trustworthy?
Have you ever felt cheated by a travel agent / tour operator?
Did the travel agent / tour operator provide what you paid for?
Yes all the time
Sometimes
Not at all
Many times
Liars
Did the travel brochure give an accurate representation of the destination?
Do you trust the information provided by a travel brochure?
Are holiday brochures mainly to make you buy vacations or to provide information?
Information
Almost everything was accurate
Mostly information
Some of it was wrong
Information mixed with advertising
Most of it was wrong
Advertisement with some infromation
Absolutely wrong
Sales tool